Most social media prompt lists are full of filler. They open every prompt with “act as a world-class social media expert” or “pretend you are a viral marketing genius,” then bury the actual request three lines down.
You do not need any of that. Claude works better when you skip the role-play and just tell it the task clearly: what you want, who it is for, and how the output should look. Shorter, clearer prompts give you sharper results.
Below are 30 prompts you can copy straight into Claude and use today. Each one has a few [brackets] for you to fill in with your own topic, audience, or post. Swap those out, paste, and you are ready to go.
Start Here: Teach Claude Your Voice
Before anything else, give Claude a sense of how you write. Do this once, save the result, and paste it at the top of your other prompts so everything sounds like you instead of a generic brand account.
1. Teach Claude your voice
Here are 5 posts I have written: [paste 5 posts]. Describe my writing voice as a short style guide I can reuse: my tone, how long my sentences are, words and phrases I tend to use, things I avoid, and how I usually open and close a post. Keep it short enough to paste at the start of future prompts.
Content Ideas and Hooks
Coming up with what to post is half the battle. These help you build a backlog of ideas fast and find the angles people actually care about.
2. Generate 20 post ideas fast
Give me 20 social media post ideas about [topic] for [platform]. For each one, write a short hook and a single line explaining what the post covers. Skip the generic tips everyone has already seen and focus on specific, useful angles. My audience is [describe your audience].
3. Turn your best posts into more ideas
Here are 5 of my posts that did well: [paste posts]. Find what they have in common, including hook style, format, length, and topic angle. Then give me 15 new post ideas that follow the same patterns.
4. Write 10 scroll-stopping hooks
Write 10 hooks for a post about [topic]. Make them clearly different from each other using a mix of curiosity, a bold claim, a number, a question, and a mistake to avoid. Keep each one under 12 words.
5. Find the gap your competitors are missing
Here are 3 accounts in my niche: [list accounts or paste their recent posts]. Based on what they post, tell me which content themes and formats seem to be working right now, and point out one gap they are not covering that I could fill.
Writing Captions
A good caption can make an average photo perform and a great photo go further. Use these to draft captions fast, then tighten them.
6. Write 5 caption options
Write 5 caption options for a post about [describe the photo or topic]. Each one should open with a strong first line, stay under 150 words, and end with one clear call to action. Match this voice: [describe your tone].
7. Make a weak caption stronger
Here is a caption I wrote: [paste caption]. Keep my message and voice, but make the first line punchier, tighten any wordy sentences, and suggest a stronger call to action. Show me the edited version and a short note on what you changed.
8. Turn a blog post into a caption
Turn this blog post into a short caption for [platform]: [paste blog post or summary]. Pull out the single most useful or surprising point, write it as a 4 to 6 line caption with line breaks for easy reading, and end with a question that invites comments.
Posts for Specific Platforms
Every platform rewards a slightly different style. These are written to match how people actually read on each one.
9. Write an X thread
Turn this content into a thread for X: [paste content]. Write 6 to 8 posts. Make the first one a strong standalone hook that earns the click, keep each post under 280 characters, and end the last one with a clear takeaway. Number them.
10. Write a LinkedIn post
Write a LinkedIn post about [topic or a lesson you learned]. Open with a one-line hook on its own line, use short single-line paragraphs with white space, tell it as a real experience instead of generic advice, and end with a question that invites discussion. Keep it under 200 words.
11. Write 5 Threads posts
Write 5 short Threads posts about [topic]. Each should be a complete thought under 280 characters, sound conversational and human, and use no hashtags. Make them feel like quick opinions or observations, not polished marketing.
12. Write Pinterest titles and descriptions
Write 5 Pinterest pin titles and descriptions for a blog post about [topic]. Keep each title under 60 characters with the main keyword included. Make each description 2 sentences that naturally include related search terms and end with a reason to click. Keywords to consider: [list keywords].
13. Write a short video script
Write a 30-second short-form video script about [topic] for [TikTok, Reels, or Shorts]. Structure it as a 3-second hook, then 3 to 4 quick value points, then a closing line telling viewers what to do next. Label the hook, each point, and the call to action clearly, and keep the language spoken and simple.
14. Write an Instagram carousel
Write the text for a [7]-slide Instagram carousel about [topic]. Make slide 1 a hook that makes people swipe. Give each middle slide one clear point with a short headline and one supporting line. Make the last slide a quick recap with a call to action. Keep the text on every slide short enough to read in 2 seconds.
Content Calendars and Batching
If you plan in batches, you stop scrambling for something to post every day. These build a schedule and a full week of content from a single idea.
15. Build a 2-week content calendar
Build a 2-week content calendar for [platform] about [topic]. For each day, give the post type (such as tip, story, question, behind the scenes, or promotion), a one-line topic, and a suggested hook. Keep the mix balanced so it is not all promotional. I want to post [for example, 5 days a week].
16. Batch a week of posts from one idea
Take this one idea and turn it into a week of posts: [paste the idea or a blog post]. Break it into 7 posts, each with a different angle such as a tip, a common mistake, a quick win, a myth, a before and after, a question, and a personal take. Give me the hook and a short draft for each.
Repurpose One Idea Into Many
You already make more content than you think. These stretch one piece across every platform so nothing goes to waste.
17. Repurpose one piece into many
I have one long piece of content: [paste it]. Repurpose it into 3 short captions, 1 thread for X, 1 LinkedIn post, and 5 short video hook ideas. Keep the core message the same across all of them but adapt the tone and length to each format.
18. Tease a list of your content
Here is a list of my [blog posts, videos, or products]: [paste list]. For each one, write a single short post that teases it and makes someone want to click. Use a different hook style for each so they do not all sound the same.
Hashtags and Getting Found
Hashtags and search terms decide who sees your post beyond your followers. These keep your tags relevant and your topics lined up with what people search.
19. Get a smart set of hashtags
Suggest hashtags for an Instagram post about [topic]. Give me three groups: 5 broad popular tags, 10 medium niche tags, and 5 small specific tags. Keep them all relevant to the actual content and avoid spammy ones. My niche is [describe niche].
20. Find what your audience is searching for
List 15 specific questions or phrases my audience likely types into search about [topic]. Group them by intent: beginner questions, comparison questions, and how-to questions. I want to use these as post topics.
Replies, Comments, and Community
Replying well is how small accounts build loyal followers. These help you respond fast without sounding like a bot, and handle the occasional rough comment.
21. Reply to comments without sounding like a bot
Here are some comments on my recent post: [paste comments]. Write a short, friendly reply to each one that keeps the conversation going. Match a [casual or professional] tone and do not make them sound like copy-paste responses.
22. Write questions that spark comments
Write 10 questions I can post to my [topic] audience to spark comments. Mix quick easy-answer questions with one or two that invite people to share a story or opinion. Keep them specific to my niche, not generic.
23. Handle a negative comment
Someone left this critical comment: [paste comment]. Write 2 reply options: one that calmly addresses their point and one that politely sets a boundary. Keep both brief and professional, and do not sound defensive.
Ad and Promo Copy
When you have something to sell, the wording does the heavy lifting. These give you options to test and a promo post that does not feel pushy.
24. Write 5 ad copy variations
Write 5 short ad copy variations for [product or offer]. Lead each one with a different angle: a problem it solves, a result it delivers, a specific feature, social proof, and urgency. Keep each under 40 words and end with a clear call to action. The audience is [describe audience].
25. Write a promo post that is not pushy
Write a promotional post for [launch, sale, or offer] that does not feel pushy. Open by naming the problem my audience has, explain how this helps in plain language, mention the offer and deadline, and close with one clear next step. Keep it under 150 words and match a [friendly or direct] tone.
Check and Improve Your Posts
Before you hit publish, a second opinion helps. And after a post does well, you want to know why so you can repeat it.
26. Get a second opinion before you publish
Review this post before I publish it: [paste post]. Tell me whether the hook is strong enough to stop the scroll, if the value is clear, whether the call to action makes sense, and one specific improvement. Be direct rather than encouraging for its own sake.
27. Learn from your own numbers
Here are my last 10 posts with their likes, comments, saves, and reach: [paste data]. Tell me which 3 performed best and which 3 performed worst, what the top ones had in common, and 3 specific things I should do more of based on this.
28. Clone a post that worked
This post performed really well: [paste post]. Tell me why it likely worked, then write 3 new posts on different topics that reuse the same structure and hook style.
Profiles and Bios
Your bio is the first thing a new visitor reads. These make it clear what you offer and why someone should follow.
29. Write 5 bio options
Write 5 bio options for my [platform] profile. I help [who] do [what], and my account is about [topic]. Keep each bio under 150 characters, make it clear what someone gets by following, and include one line that sounds like a real person rather than a slogan.
30. Write a profile or channel description
Write a clear, keyword-friendly description for my [YouTube channel, Pinterest, or LinkedIn] about [topic]. Explain what I post, who it is for, and why someone should follow, in 2 to 3 short sentences that include the words people actually search for.
A Few Tips to Get Better Results
The prompts work better the more specific you are. Fill in every bracket with your real topic, audience, and examples. A prompt that says “my audience is busy parents who want quick dinner ideas” gives you a sharper result than one that just says “my audience.”
Paste real posts whenever you can. If you show Claude what already works for you, the output starts to sound like you instead of a generic brand account. The voice guide from the first prompt is worth saving and reusing at the top of everything you write.
Treat what you get back as a fast first draft, not a finished post. Read it, cut the parts that do not sound like you, and keep the lines that do. Asking for a few variations and then mixing the best bits usually beats taking any single version as is.
These cover most of what you post in a normal week, from the first idea to the final check. Save the ones you reach for most, adjust the wording to fit your own style, and they get faster to use every time.